Android apps are becoming more popular.
A new report suggests that Android apps outsold Apple apps by a whopping 24 million in the US, and that Apple is expected to lose out to Microsoft in the market for voice-activated devices.
In a report published by Accenture, the company said that it expects to see over 1.4 billion voice-enabled devices shipped in 2018, with the total number of voice-driven devices expected to grow to over 2 billion by 2021.
The report found that Apple’s share of the market grew to a whopping 32 percent in the last quarter, which was a record high.
Apple lost out to Android and Google, Accenture said, which means that Apple was able to drive growth in voice-operated devices in the past quarter.
“While Google’s dominance in the voice-based computing space remains strong, it’s clear that Apple and Amazon are now leading the charge,” Accenture senior analyst Michael Balsamo wrote in a report.
“The key for Apple is to leverage the massive pool of existing Android apps to deliver a variety of services, including cloud computing, mobile payments, cloud storage, messaging, music, and voice assistants.”
The report also said that Google is now able to reach nearly 50 percent of all Android users, compared to around 40 percent a year ago.
Apple is now targeting Android users to deliver services that are more relevant to their lifestyles, including entertainment and travel, Balsamic said.
“With over two billion Android users around the world, Apple will have a tremendous advantage over Google in the future,” Balsamos wrote.
“We believe the combination of these two giants could result in an even larger market share of Android users in the coming years.
For the sake of consumers, we believe this market is poised to double in the next few years, and we expect Apple to be one of the top three players in the space by 2020.”
Balsamo said that if Apple can take the market by storm, it will be able to overtake Google in terms of mobile devices.
“Apple is able to deliver on its core value proposition of premium smartphones, while Google is able just to deliver smartphones, and the latter company has been able to do so for several years,” Bilsamo wrote.
“Apple is poised for an even greater market share than Google.”